Social anaesthesia: A non-profitable short-term fix – Businessday NG

Undoubtedly human life is a complex mix of pain and joy, of friendships and tensions, and of individuality and communality. It is tempting to reduce life to a series of painful calamities and social ills, yet these do not occur in isolation. Human life is too richly complex. While there are social troubles with no imminent solutions, one cannot afford to grow indifferent or deliberately ignore their existence.

This article looks at social anesthesia as an attitude towards societal deficiencies. It asks whether the strategic plans for corporate social responsibility (CSR) promote or downgrade such an attitude. It is worth reminding ourselves that ignoring social needs on an individual or corporate level postpones the problem and is counterproductive for long-term growth.


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